The Case
Macedonian Young Lawyers Association in the Republic of
Macedonia is a young and ambitious association that
provides free legal assistance to victims of discrimination in
Macedonia. In this particular case, it was necessary to
inform the potential victims of discrimination that there is an
association which offers free legal assistance in fighting the
institutions that discriminate.
The Assignment
- Design for info leaflet
- Television and radio advertising campaign: "Society
without labels" fight against discrimination in Macedonia.
The Solution
Whenever our design solutions contribute to a better
society, working on the same is a pleasure for us.
That was truly the case here.
Through the design we wanted in a very simple way to
show to ordinary citizen that no man deserves labeling.
We live in a modern democratic society in which
discrimination has no place.
Through examples of discrimination on racial, ethnic,
sexual, religious and other grounds, we clearly and
colorfully presented the association that fights against it.